Trade Cards Medals of The World 1960 Series

貿易卡 1960年 世界獎章系列全套

Item number: C2(1-25)

Year: AD 1960

Size: 36 x 67 mm

Provenance: Private Collector in the UK 2023

The origins of the cigarette and trade card can be traced back to the eighteenth century when it became common for tradesmen to produce cards which contained their business details, with perhaps a logo or pictorial representation of their work. During the twentieth century, the development of recognizable national brands, and advances in colour printing technology, led to a rapid increase in the production of trade cards and they became a popular promotional tool throughout Europe and North America. The Au Bon Marché store in Paris was one of the first shops to develop the idea of a series of cards, aimed at keeping the customer returning to the store in order to complete the set₁.

It was in the post-war environment that trade cards significantly increased in popularity, filling the gap left by the withdrawal of cigarette cards. From the 1950s onwards came a flood of cards issued with everyday grocery products such as tea, chocolate, biscuits, and cereals₂.

In the UK, unlike the first two wars of the twentieth century, there were no cards issued during the Second World War that documented the progression of the conflict. However, after 1945, the production of military-related sets resumed and became available for enthusiastic collectors.

This collection was issued in 1960 without specifying a brand, displaying various world medals.

物件編號: C2(1-25)

年代: 公元 1960 年

尺寸: 36 x 67 mm

來源: 英國私人收藏 2023

香煙卡和貿易卡的起源可以追溯至18世紀，當時商人製作含他們業務細節的卡片時亦會附上標誌或圖像代表他們的工作。到了20世紀，知名國家品牌的發展和彩色印刷技術的進步，導致貿易卡的生產迅速增加，它們成為歐洲和北美的熱門促銷工具。巴黎的Au Bon Marché商店是最早開發一系列卡片概念的商店，旨在讓顧客回到商店購買整套卡片。

戰後，貿易卡的受歡迎程度顯著增加，填補了香煙卡卡空白。從1950年代開始，大量的卡片隨著日常雜貨產品的發行而湧現，例如茶、巧克力、餅乾和穀物等。

在英國，不同於二十世紀前兩次戰爭，第二次世界大戰期間並沒有發行描述衝突進展的卡片。然而，1945年後，軍事相關系列重新發行，成為熱衷收藏者的收藏品。

這套收藏品於1960年發行，未指明品牌，展示了各種世界勳章。

更多相關訊息請參考:

John Broom, A HISTORY OF cigarette AND TradeCards(UK:Pen and Sword Books Ltd, 2018), p.21

John Broom, A HISTORY OF cigarette AND TradeCards, p.32