Series no.5
Chocolat Poulain
The Medal of China La Médaille De Chine(Second Opium War)
英法聯軍(第二次鴉片戰爭)獎章

Series no.8
Chcolat Poulain
The Medal of Tonkin
La Médaille Du Tonkin
(Sino-French War)
東京遠征(中法戰爭)紀念章

Series no.10
Chocolate Poulain
The Royal order of Cambodia
柬埔寨王家勳章

Item number: C6, C8(C11), C28

Year: AD 1900-1910

Size: 71 x 102, 73 x 104, 71.5 x 104 mm

Provenance: Private Collector, France, 2022

Amidst the late 19th and early 20th centuries, the progression of mass communication and color printing technologies catalyzed the emergence of trade cards as an instrumental tool for marketing and endorsing products across diverse industries, including tobacco, bubble gum, and various food sectors. Notably, department stores also embraced the utilization of trade cards as a means to both advertise products and attract potential clientele. The spectrum of themes depicted on these cards encompassed a wide array, ranging from natural landscapes to portraits of eminent figures and historical vignettes. Implicitly, these representations mirrored the prevalent values, consumer ethos, and the economic and social milieu of that epoch.

This specific series encompasses trade cards produced by the Poulain company in the early 20th century, featuring French and foreign medals, totaling ten cards. Throughout its history, the Poulain company pioneered several significant innovations. One pivotal milestone occurred in AD 1846, attributed to the brand’s founder, Victor-Auguste Poulain, who introduced the technique for crafting chocolate bars. This innovation revolutionized the presentation of chocolate, transitioning it from its prior states as powder or liquid to a solid bar form. Additionally, in AD 1872, the company became the pioneering producer of milk chocolate. These groundbreaking advancements had a profound impact on the chocolate market during that period.

Subsequently, the Poulain company underwent changes in ownership: acquired by Cadbury in AD 1988, later sold to Kraft Foods in AD 2010, and subsequently transitioned to Mondelez International.

Reference:

https://villa-rabelais.fr/sites/default/files/ged/PDF%20-%20Chocolats%20Poulain.pdf

https://www.chocolatpoulain.fr/

布蘭公司 巧克力卡
法國與外國勳章系列

物件編號: C6, C8(C11), C28

年代: 公元 1900-1910 年

尺寸: 71 x 102, 73 x 104, 71.5 x 104 mm

來源: 法國私人收藏  2022

19世紀末到20世紀初，隨著大眾傳播和彩色印刷技術的進步，貿易卡也隨之成為一種行銷與推廣產品的重要手段，包括香菸、泡泡糖…等食品產業，甚至百貨公司都使用貿易卡來宣傳，吸引潛在顧客。卡片上印製的題材包羅萬象，從自然風景、名人肖像、到歷史景物，這些都間接反映了當時的價值觀與消費文化，以及經濟和社會狀況。 

此系列為布蘭公司在20世紀初印製的一系列的貿易卡，其以法國和外國獎章作為主題，共十張。 

布蘭公司在其歷史上進行了一些重要的創新。其中之一是在公元1846年，品牌創辦人Victor-Auguste Poulain發明了巧克力板的製作技術，這使得巧克力能夠以板狀形式呈現，而不僅僅是粉末或飲料，並且於公元1872年成為第一家製造牛奶巧克力的公司。這項創新對當時的巧克力市場產生了深遠的影響。 

布蘭公司於公元1988年由吉百利(Cadbury)收購，公元2010年被出售給卡夫食品(Kraft food)，之後，該品牌被轉售給了芬美（Mondelez International）。 

更多相關訊息請參考:

https://villa-rabelais.fr/sites/default/files/ged/PDF%20-%20Chocolats%20Poulain.pdf

https://www.chocolatpoulain.fr/